I’m getting whiplash here.
The New York Times reports that advertisers are experimenting with using hidden cameras to track who looks at billboards, and how long. Apparently software measures viewers’ facial dimensions to determine their age and gender. And race.
The goal, these companies say, is to tailor a digital display to the person standing in front of it — to show one advertisement to a middle-aged white woman, for example, and a different one to a teenage Asian boy.
Oh, yeah, I cannot wait for the day when billboards know my name.