(Facebook) friendship worth 24 cents, says Burger King

Burger King has released a Facebook application that lets users trade in 10 virtual friendships for a Whopper (street value $2.40). Kottke does the math, and concludes that the total value of relationships recorded by the social network is $1.8 billion. You might think that this means digital media and consumer capitalism devalue human connection. And you’d probably be right.