Shouldn’t conservatives feel guilty about slavery and racism and the consequences thereof, or must they disdain such feelings, however moral, because they are associated with liberals? Do they choose their moral priorities because of their popularity among others? That doesn’t seem like a conservative way of thinking about moral values. It sounds like a form of relativism. It’s the kind of thinking that treats values as a brand identity. Guilt over racism is not part of the conservative brand identity. The more shame if that be the case.